Paddling Store in Lethbridge

I got an email over the summer concerning a paddling store that is slated to open in Lethbridge this fall. So far I don't have many details. They are hoping to sell canoes and kayaks. They are also planning on running rentals and lessons. I have a hard time imagining that a specialty boat shop could survive. I know awesome adventures has had a hard time selling much paddling gear, but then part of that may also have been due to some of the ways they run a number of their sales. My guess is the store will be a general sporting goods place like Wholesale outfitters. If not, it could be a garage based paddling shop.